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PickFu

San Francisco-based consumer research platform founded in 2008. Private. Operates in market research and consumer insights. Serves e-commerce sellers, app developers, publishers, and marketers with polling and split testing tools.

Entry price

$83.25

PickFu+ $999 · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

Free tier available

Pricing Change History

2 changes

20262 changes

Wk 40 '26

Improvement

PickFu expands Pay-as-you-go: traits to 100+, countries to 15, broader featur...

Pay as you go plan's survey-type bullet was rewritten from a specific '10 survey types covering every use case' to the broader claim 'All survey features and options'. Pay as you go plan's audience-targeting capacity increased: traits available went from 90+ to 100+, and supported countries for global feedback rose from 14 to 15.

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Wk 25 '26

Improvement

PickFu opens free AI analysis to all plans, drops $29 add-on

AI analysis tools now free on all plans including Pay as you go; previously exclusive to PickFu+ subscribers or available as a $29/poll add-on for PAYG users.

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