Pilot: adds free trial CTA, AI bookkeeping features, and 10x higher expense cap on Essentials
Pilot added a 'Start free trial' CTA to the pricing page navigation alongside the existing Get Started button, introduced AI capabilities on the Bookkeeping Essentials plan (AI auto-categorizes transactions, reconciles accounts, closes the books monthly, and gives instant answers about past transactions and cash flow with scenario planning), and raised the Essentials monthly expense cap from $15,000 to $100,000 per month.
What changed
Free trial CTA added to pricing page: 'START FREE TRIAL for small businesses' button added in the navigation header alongside the existing Get Started button.
AI features added to Bookkeeping Essentials: AI auto-categorizes transactions, reconciles accounts, closes books monthly, and provides instant answers about past transactions and cash flow with scenario planning.
Bookkeeping Essentials monthly expense cap increased from $15,000 to $100,000 per month, enabling larger small businesses to use the self-serve plan.
Before and after
Dec 29, 2025 vs Mar 30, 2026Free trial CTA added to pricing page: 'START FREE TRIAL for small businesses' button added in the navigation header alongside the existing Get Started button.
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