Packaging change·Jan 1 → Apr 11, 2025·Q1 2025·Finance & Accounting
Plaid Discontinues Free Plan, Introduces Growth Plan for Small Teams with Discounted Rates and Enhanced Support
What changed
Freemium change
Free tier testing changed from dedicated Free plan (200 live API calls per product) to sandbox-only testing with Limited Production (200 API calls) under Pay as You Go
Plan removed
Free plan (Test for Free) with 200 live API calls per product discontinued
New plan
Growth plan introduced for small teams and startups with 12-month commitment, discounted product rates, platform support package, and Single Sign-On for Plaid Dashboard
Before and after
Jan 1, 2025 vs Apr 11, 2025Pulse.
100%
Change 1 of 3 · freemium changed
Free tier testing changed from dedicated Free plan (200 live API calls per product) to sandbox-only testing with Limited Production (200 API calls) under Pay as You Go
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Q4 2024 · Plaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' DisclosurePlaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan · Q2 2025
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Full history →- Q2 2025·improvedPlaid Introduces Protect: Fraud Intelligence System Now Included in Custom Plan
- Q4 2024·packagingPlaid Removes Custom Plan Pricing from Website, Eliminating 'Starts at $500/month' Disclosure
- Q2 2024·packagingPlaid Renames Free Tier Test Environment and Increases API Call Limit to 200, Shifting Pricing Metric from 'Items' to 'API Calls'