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PlaybookUX

Software Development & Testing playbookux.com

New York-based user research platform company founded in 2018. Private. Operates in the UX research and testing market. Serves Fortune 500 companies and product teams with AI-powered research methodologies including unmoderated testing, moderated interviews, and surveys.

Entry price

$450

Scale · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription

Free tier available

Pricing Change History

2 changes

20262 changes

Q2 '26

Improvement

PlaybookUX: Panel Management, Session Replays, Intercepts & AI Features moved to Enterprise-only

Panel Management (renamed Participant CRM), Session Replays, Intercepts, and AI Features moved from paid Scale/Pro add-ons to Enterprise-exclusive inclusion; these items are no longer purchasable as add-ons by Scale or Pro customers and now show as unavailable ('-') for Self-serve in the comparison table

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Wk 16 '26

Price increase

PlaybookUX Expands A/B/C/D Testing and Raises Interview Rates

Moderated interview additional 30-minute rate increased from $50 to $55 Randomize Blocks testing expanded from A/B Testing to A/B/C/D Testing in Enterprise tier

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