Back/Retool

Retool

Software Development & Testing retool.com

Retool is a SaaS company that provides a platform for building internal tools, enabling businesses to create custom applications without extensive coding.

Entry price

Business · /mo, billed annually

Plans tracked

1 add-on

Pricing changes

Latest Wk 41 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

13 changes

20265 changes

Wk 41 '26

Packaging

Retool removes Enterprise offer of up to $10k/year in AI credits

Enterprise limited-time offer (AI credits worth up to $10k/year for contracts signed by Sept 30, 2026) removed from pricing page.

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Q2 '26

Packaging

Retool ends unlimited AI credits, caps monthly pools at 250-10,000

AI credits restructured: 'unlimited for limited time' replaced with fixed pools (250/1,000/3,000/10,000 per month), bonus credits, purchasable packs, plus new Enterprise sign-by-Sept-2026 credit offer.

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Wk 26 '26

Packaging

Retool opens AI credit packs to all paid plans

Team and Business plan cards now explicitly state AI credit packs are available for purchase, expanding previously Enterprise-only pack availability to all paid plans.

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Wk 23 '26

Improvement

Retool triples AI credits across all plans, up to 10,000/month

AI credits system launched across all plans: Free gets 250 AI credits/month (was 100 prompting credits/user); Team gets 1,000/month (750+250 bonus); Business gets 3,000/month (1,500+1,500 bonus); Enterprise gets 10,000/month (5,000+5,000 bonus); credits pool at account level.

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Q1 '26

Packaging

Retool renames user tiers: standard users become builders, end users become i...

User type billing labels renamed: 'standard user' → 'builder' (active editors) and 'end user' → 'internal user' (non-editing employees) across all plan cards, footnotes, and compare table.

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20254 changes

Q4 '25

Improvement

Retool Introduces Unlimited AI Prompting Credits for Team and Business Plans, Enhancing Value with Limited Time Offer

AI prompting credits added to Free plan: Up to 100 monthly AI prompting credits per user Unlimited AI prompting credits added to Business plan (limited time promotional offer)

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Q3 '25

Packaging

Retool Introduces Free Tier for Up to 50 Users, Restructures Pricing to Enhance Accessibility

External user pricing restructured: introduced free tier for 0-50 users (previously started at $8/month for 0-250 users), and replaced free over-500 tier (Business only) with $4/month pricing

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Q2 '25

Improvement

Retool Expands Database Storage for Business and Team Plans to Unlimited Rows and Tables

Database storage for Business plan increased from 5GB to Unlimited rows and tables Database storage for Team plan increased from 5GB to Unlimited rows and tables

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Q1 '25

Improvement

Retool Renames Business and Team Plan Features for Clarity and Consistency

Team plan feature renamed from 'Staging environment' to 'Staging resource environment' for clarity and consistency Business plan feature renamed from 'Unlimited environments' to 'Unlimited resource environments' for consistency

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20244 changes

Q4 '24

Improvement

Retool Offers Free Business Tier for External Users Over 500, Transforming Pricing Structure

Error monitoring and observability added to Enterprise plan External user pricing for over 500 users changed from contact-based to free for business tier customers

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Q3 '24

Improvement

Retool Upgrades Enterprise Plan to Full White-Labeling and Adds Custom Branding to Business Plan

Enterprise plan branding upgraded from 'Custom branding' to 'Full white-labeling' Business plan gained 'Custom Branding' feature (previously Enterprise-only)

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Q2 '24

Improvement

Retool Introduces Tiered Pricing Structure with Free Access for Over 500 Users

Customer portals feature moved from Beta to general availability (Beta label removed) Biometric authentication added to mobile apps for facial or fingerprint recognition

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Q1 '24

Improvement

Retool Discontinues $25K Startup Promotion, Significantly Impacting Early-Stage Founders

Enterprise support offering restructured - 'Access to a deployed engineer' changed to 'Access to a technical advisor' with updated scope Startup promotion discontinued - $25K in free credits for early-stage startups removed from pricing page

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