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Product change·Dec 29 → Mar 30, 2026·Q1 2026·Software Development & Testing

Retool renames user tiers: standard users become builders, end users become i...

RetoolProductPositioning

What changed

Positioning

User type billing labels renamed: 'standard user' → 'builder' (active editors) and 'end user' → 'internal user' (non-editing employees) across all plan cards, footnotes, and compare table.

Before and after

Dec 29, 2025 vs Mar 30, 2026
Pulse.
100%
What changed

User type billing labels renamed: 'standard user' → 'builder' (active editors) and 'end user' → 'internal user' (non-editing employees) across all plan cards, footnotes, and compare table.

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