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Surfer SEO

Wrocław, Poland-based SEO content optimization company founded 2017. Private (acquired by Groupe Positive in 2025). Operates in marketing and content. Serves content marketers, agencies, and SEO teams with data-driven writing, audit, and keyword research tools.

Entry price

$49

Discovery · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

No free tier

Pricing Change History

4 changes

20264 changes

Wk 40 '26

Packaging

Surfer SEO hides Enterprise's $999/month, shifts tier to custom pricing

Enterprise plan price was displayed as $999/month; it is now hidden and replaced with 'Custom' (tailored packages), moving Enterprise to contact-sales pricing.

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Wk 38 '26

Price decrease

Surfer SEO: AI Search Analytics price cut $158→$82/mo

AI Search Analytics plan price cut from $158/mo to $82/mo (annual savings $324→$156); tracked AI prompts included dropped from 100 to 50 per month (checkout SKU changed from ai-search-analytics-100 to ai-search-analytics-50)

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Wk 34 '26

Packaging

Surfer SEO lets AI Search Analytics stand alone, rebrands 'Compare Plans' as f...

Added new section heading and copy positioning AI Search Analytics as a standalone purchase ('Focus on AI Visibility — Get AI Search Analytics on its own, upgrade anytime'); comparison table heading also renamed 'Compare Plans' to 'Compare Full AI SEO Plans'.

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Wk 31 '26

Packaging

Surfer SEO: New AI Tracker standalone plan added ($158/mo)

Added standalone "AI Tracker" plan at $158/month (billed yearly, saving $324) for tracking brand visibility in AI answers (ChatGPT, Perplexity, Google AI), separate from core content plans

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