Semrush

Semrush added a new Free plan at $0/mo (no credit card required) offering 1 demo project, 10 reports/day across all tools, and Help Center & basic onboarding; AI Visibility features excluded.

Enterprise plan pitch overhauled: dropped 'Full LLM coverage (Grok & Claude)' and 'Detailed analysis by brand/concept/product line', added unlimited projects & custom limits, large-scale AI prompt tracking, multi-brand AI visibility, AI automations, multi-million-page crawling, custom API integrations, SSO/governance/audit logs, dedicated account manager, and 24/7 Enterprise SLA.

Semrush SEO plans restructured: Pro renamed to SEO (price unchanged, $117.33/mo). Guru replaced by Pro+ at $248.17/mo (was $208.33). Business replaced by Advanced at $455.67/mo (was $416.66). Added new Starter tier ($165.17/mo) and a Free plan ($0/mo). AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features.

Lead Generation add-on ($90/mo) dropped the '1000 outreach credits in Lead Finder' benefit; price stayed $90/mo and the other two bullets (branded profile, verified badge) remain Enterprise/custom-plan capability bullets replaced: generic SEO/workflow/collaboration messaging swapped for AI-specific offerings (full LLM coverage incl. Grok & Claude; brand/product-line analysis; ROI attribution & funnel analysis)

Lead Generation add-on ($90/mo) lost its '1000 outreach credits in Lead Finder' benefit; now only includes branded Agency Partners profile and verified badge.

Semrush now displays 'An Adobe Company' under its logo following Adobe acquisition. Footer updated from '© 2008-2026 Semrush' to '© 2026 Semrush Holdings' with Adobe logo link.

Pro Report add-on external integrations count reduced from 35+ to 20+.

MCP Access democratized from Advanced to Starter plan Pro Report add-on external integrations reduced from 35+ to 20+

Complete pricing restructure introducing 'Semrush One' product line with new plan names (Starter, Pro+, Advanced) replacing previous structure (Pro, Guru, Business), shifting focus from 'projects' to 'websites to monitor' with AI visibility tracking Pro plan discontinued ($117.33/mo billed annually, $139 regular monthly)

ChatGPT Search tracking removed from Guru and Business plans

ChatGPT Search tracking added to Guru and Business plans Lead Generation add-on added to main pricing page at $90/mo with branded profile and outreach credits

Semrush Social add-on discontinued ($29.99/mo for social media management) Social AI Starter add-on introduced at $19.99/mo with scheduling, analytics, and AI content generation

Semrush Local Premium plan renamed to 'Local Advanced' and price increased from $40/mo to $60/mo (50% increase) Semrush Local Basic plan renamed to 'Local Essentials' and price increased from $20/mo to $50/mo (150% increase)

Pro plan increased from $129.95/month to $139.95/month (7.7% increase) Business plan pricing revealed at $499.95/month (previously Contact us)

Social Content AI add-on introduced at $29.99/mo - AI-powered social media content production tool Semrush .Trends add-on price increased from $200/mo per user to $289/mo per user (44.5% increase)

Semrush Social add-on price increased from $19.75/month to $29.99/month (52% increase)