Packaging change·Jun 29 → Jul 6, 2026·Week 28, 2026·Marketing & Content

Semrush: SEO plans restructured into 4 tiers, Guru→Pro+ price increase

Pro renamed to SEO ($117.33/mo unchanged); Guru replaced by Pro+ at $248.17/mo (was $208.33); Business replaced by Advanced at $455.67/mo (was $416.66); new Starter tier ($165.17/mo) and Free plan ($0/mo) added. AI Visibility toolkit bundled into Starter/Pro+/Advanced with tiered daily prompt quotas (50/100/200); base SEO plan excludes it.

SemrushPackagingPackage changeFeature added

What changed

Package change

Semrush SEO plans restructured: Pro renamed to SEO (price unchanged, $117.33/mo). Guru replaced by Pro+ at $248.17/mo (was $208.33). Business replaced by Advanced at $455.67/mo (was $416.66). Added new Starter tier ($165.17/mo) and a Free plan ($0/mo).

Feature added

AI Visibility toolkit now bundled into the Starter/Pro+/Advanced tiers with tiered daily prompt quotas (50/100/200), AI brand-domain tracking, and AI visibility reports. The base SEO plan explicitly excludes these AI features.

Before and after

Jun 29, 2026 vs Jul 6, 2026

Pulse.

100%

Change 1 of 2 · pricing restructured

Sign in to view the full comparison

See the before/after screenshots and every marked-up change.

Q2 2026 · Semrush drops outreach credits from Lead Gen add-on, adds Claude & Grok to En...Semrush: Enterprise plan pitch overhauled with 11 new capabilities · Week 33, 2026

More from Semrush

Full history →