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Ads Intel Suite feature list restructured: added "AI ads", removed "Cross channel visibility", and renamed "Search ad analysis" to "Paid Search analysis" and "Display ad analysis" to "Display & Social ads".

Pricing page heading renamed from 'Web Intelligence Packages and Pricing' to 'Web Intelligence Plans and Pricing', reflecting a terminology shift from 'Packages' to 'Plans'.

Reorganized API capabilities under 'Data integrations & APIs' [Renamed from 'API Access'; added bulk APIs, BI tool integrations, and MCP for AI workflows] Added AI Studio with natural language queries, instant market insights, AI-generated dashboards, and deep research reports

Businesses section value prop bullets updated: added AI Studio bullet, expanded 'dedicated support' to 'dedicated enterprise support', consolidated AI Agents bullets removing 'Maximize collaboration'.

Shopper Intelligence product line renamed to Retail Intelligence across navigation and product sections of the pricing page.

Gen AI Intel Suite added - includes AI Traffic Trends, AI Brand Visibility, Top Landing Pages, Prompt Analysis PROFESSIONAL plan pricing hidden - previously $4,000/year or $399/month

Business plan at $35,000/year removed (previously positioned between Team and Enterprise with 5 users, 25 months historical data) AI agents feature added to TEAM plan (marked as NEW)

Search Intelligence add-on (Rank Tracker and Brand Protection) bundled into Team, Business, and Enterprise plans - no longer sold separately Starter plan month-to-month pricing increased from $149/month to $199/month (34% increase)

Team plan API access changed from included to add-on available