Mixpanel

Mixpanel added a site-wide announcement banner at the top of the pricing page: "New - Experiments and Feature Flags are now included with Free and Growth plans!" with a Learn More link. The Free and Growth plan cards already listed these entitlements the previous week, so this is a new promotional callout for existing packaging, not a change to plan contents.

Experiments and Feature Flags moved from Add-on-only to included usage metrics: Free gets 1k MEU/mo experiments + 10 flags, Growth gets 5k MEU + 50 flags. Free plan also gains unlimited seats.

New 'AI-Powered Data Governance' capability added to the Governance & Security comparison section, available on the Enterprise plan. Mixpanel Agent query limits removed from the plan comparison — previously 30 (Free), 60 (Growth), and 300 (Enterprise) queries per month, now shown as included on all plans with no stated monthly cap.

Removed the Mixpanel Agent row (previously included across Free/Growth/Enterprise) from the comparison table; replaced with new Web analytics and Spark AI query builder rows (30/60/300 queries per month on Free/Growth/Enterprise)

Added 'Audit logs' row to the Governance & Security comparison table, inserted between SAML-based SSO/SCIM provisioning and Sensitive data classification & protection

"Spark AI query builder" row in the plan comparison table (tiered limits: 30/60/300 queries per month for Free/Growth/Enterprise) replaced by "Mixpanel Agent", which shows no visible per-plan query cap

Spark AI query builder (with 30/60/300 queries/month per-plan limits) replaced by Mixpanel Agent row with no per-plan query limits shown in the feature comparison table.

Free plan repositioned with updated tagline and description emphasizing core analytics features instead of competition comparison. Growth plan repositioned with new value proposition and updated description emphasizing self-serve analytics capabilities.

Plan positioning updated across plans.

Data warehouse export renamed to Data pipelines

Mirror data warehouse tables removed from feature list Metric Trees added as available feature (available as add-on for Growth and Enterprise plans)

Growth plan pricing model changed from flat rate starting at $24/month (for 10K events, scales with events) to freemium consumption-based model (starts at $0 with 1M monthly events free, then $.00028 per event after)

Free plan monthly events decreased from 20 million to 1 million (95% reduction) Growth plan now includes 20K monthly session replay limit (displayed in plan description and comparison table)

Enterprise plan feature updated from 'Custom pricing and terms' to 'Custom session replay volumes' Session replays feature added to Analytics section with custom availability for Enterprise plan

Signal correlation analysis feature added to Growth and Enterprise plans Cross-product analytics feature added to Growth and Enterprise plans

Growth plan increased from $20/month to $24/month (20% increase) Shared Data Views for collaboration feature removed from Enterprise plan