Amplitude

Growth and Enterprise plans changed their billing description from "Unlimited MTU or Events" to "Event based pricing"; FAQ copy confirms usage is now measured by event volume rather than monthly tracked users (MTU) Plus plan signup now explicitly discloses "Credit Card required." next to the Estimate bill CTA; this text was absent in the prior version

Plus plan's maximum event allowance increased from 25M events (or 300K MTUs) to 70M events as Amplitude shifted from MTU-based to event-based capacity limits. Starter renamed to Free; Plus moved from a fixed $49/mo MTU-based tier to a $0-starting event-based model (2M included, scale to 70M). MTU slider calculator replaced by event-volume comparison chart.

Starter plan's included event volume cut from up to 10M events to up to 2M events (still 10K MTUs) Added two new product categories to the platform: Zoning Insights (webpage performance/conversion overlays) and AI Assistant (product-data-powered support assistant); most capabilities gated behind paid add-ons across all plans

New Zoning Insights product added to comparison table. Includes zone creation (50/50/75 add-on/100 add-on), overlays, page group mapping, engagement metrics, comparisons, revenue metrics, AI recommendations, Chrome extension, and exports.

Behavioral cohorts limit for Plus plan increased from 5 per organization to 20 per organization, giving Plus customers 4x more cohorts.

Plan feature list headers updated: Plus, Growth, and Enterprise no longer say 'Everything in [lower tier], and:' — all plans now display 'What's included:' removing the tiered inheritance framing.

Added AI Agents & MCP feature across all plans (Starter, Plus, Growth, Enterprise)

Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started' Removed promotional campaign offering 30% off first year of Plus Annual plan

New promotional banner offering 30% off the first year of the Plus Annual plan

Removed promotional discount: 30% off first year of Plus Annual plan Starter plan repositioned from 'For individuals and explorers getting started' to 'Get more for free than anywhere else'; Starter plan now emphasizes 'No credit card required' instead of generic 'Free' label

AI Visibility prompts introduced: 500 prompts (Plus), 1000 prompts (Plus tier 2), 2500 prompts (Growth), 5000 prompts (Enterprise) AI Feedback feature added to Starter plan (free tier) included in base offering

Session Replay feature description updated from 'Combine Session Replay' to 'Combine visual replays'

Platform suite description updated to explicitly list Guides and Surveys as part of the core platform (in feature list footnote) Cart analysis feature moved out of BETA status

Guides and Surveys feature added to all plans Growth plan support changed from 'Onboarding and customer success' to 'Customer support'

Segmentation for Web Experimentation added to Plus plan Feature Experimentation added to Growth plan

Starter plan now explicitly shows 'Up to 50k MTUs' limit Enterprise plan: 'AI-powered recommendations' renamed to 'Predictive audiences'

Unlimited Behavioral Cohorts removed from Growth plan Real-time streaming & syncs added to Growth plan