Amplitude Introduces AI-Powered Recommendations and Real-Time Streaming to Enhance Enterprise and Growth Plans
What changed
Real-time streaming & syncs added to Growth plan
Seamless collaboration tools section replaced with CDP in 'Included in every plan' section
Group based permissions renamed to Advanced permissions in Enterprise plan
Advanced feature management removed from Plus plan
Cross-product analysis added to Enterprise plan
Onboarding support and customer success removed from Growth plan
Dedicated Success manager removed from Enterprise plan
Root cause analysis removed from Enterprise plan
Unlimited Behavioral Cohorts removed from Growth plan
Authenticate with SSO removed from Growth plan
AI-powered recommendations added to Enterprise plan
Causal insights & monitoring moved from Enterprise to Growth plan
Mutual exclusion to scale A/B tests added to Enterprise plan
AI-powered data governance section replaced with Session Replay in 'Included in every plan' section
Growth plan repositioned from 'Powerful insights for teams looking to turbocharge growth' to 'Turbocharge growth with automated insights, experiments, and audience management'
A/B or Multivariate testing added to Growth plan
Session replay added to free Starter plan
Enterprise plan repositioned from 'Enterprise scale for larger companies with complex needs and controls' to 'Scale your digital strategy with advanced customization, automation and controls'
Before and after
Jan 1, 2024 vs Apr 1, 2024Real-time streaming & syncs added to Growth plan
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More from Amplitude
Full history →- Week 29, 2026·packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Week 28, 2026·improvedAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Q2 2026·packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- Week 23, 2026·improvedAmplitude launches Zoning Insights with AI recommendations and exports
- Week 19, 2026·improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org
