Segment

Plan cards renamed: 'Connections' is now 'Customer Data Pipeline' and 'Engage' is now 'Customer Data Platform'. Tab labels and card titles reorganized; plan features and pricing unchanged.

The CDP plan section header was renamed from 'Customer Data Platform' to 'Engage'; the tab label 'Customer Data Platform' is retained. Core plan structure, pricing, and features unchanged.

Plan display names reorganized: 'Customer Data Pipeline' card now labeled 'Connections'; second plan changed from 'Customer Data Platform / Engage' to 'Connections + Unify + Engage / Customer Data Platform'.

Both plan cards on the pricing page were renamed: 'Customer Data Pipeline' heading is now 'Connections'; 'Customer Data Platform' heading is now 'Engage'. Labels and headings swapped positions.

Add-on target plan relabeled from 'Connections' to 'Customer Data Pipeline' for AI recommendations, Audiences & profile enrichment, and AI predictions add-ons. Section renamed from 'CDP add-ons' to 'Key Functionalities'. Connections Customer Data Pipeline destination count reduced from 750+ to 550+ in product card description.

AI recommendations, Audiences & profile enrichment, and AI predictions moved from 'Included in CDP plans' to 'Add-on for Customer Data Pipeline', reclassifying three features as paid add-ons. Add-ons section renamed from 'CDP add-ons' to 'Key Functionalities'. CTA button text changed from 'Start with Connections for free' to 'Start for free'.

Destination integrations increased from 450+ to 700+ apps

Advanced data governance add-on removed from CDP optional add-ons section (still available for Connections plans) Audience & profile enrichment add-on discontinued (previously available to expand identity-resolved profiles with warehouse data)

Pricing page restructured from detailed single-page comparison table to high-level overview with separate pages for Connections and CDP plans