Product change·Jan 1 → Apr 1, 2025·Q1 2025·Data & Analytics
Amplitude Renames CDP Product to 'Activation' and Introduces New Features Across All Plans
What changed
Feature change
CDP product renamed to 'Activation' across all plans and documentation
Feature added
Cart analysis (BETA) added to Analytics section for all plans
Feature change
Growth plan support changed from 'Onboarding and customer success' to 'Customer support'
Feature added
Guides and Surveys feature added to all plans
Before and after
Jan 1, 2025 vs Apr 1, 2025Pulse.
100%
Change 1 of 4 · feature changed
CDP product renamed to 'Activation' across all plans and documentation
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Q4 2024 · Amplitude Expands Growth Plan with Feature Experimentation and Increases Startup Funding Eligibility to $10M for Free YearAmplitude Updates Core Platform to Include Guides and Surveys, Moves Cart Analysis Out of BETA · Q2 2025
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