Pricing change·Feb 16 → Feb 23, 2026·Week 9, 2026·Data & Analytics
Amplitude drops 30% off promo, retargets Starter for solo users
What changed
Positioning
Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started'
Discount change
Removed promotional campaign offering 30% off first year of Plus Annual plan
Before and after
Feb 16, 2026 vs Feb 23, 2026Pulse.
100%
Change 1 of 2 · positioning changed
Starter plan positioning changed from 'Get more for free than anywhere else. For small teams finding product-market fit' to 'For individuals and explorers getting started'
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See the before/after screenshots and every marked-up change.
Week 8, 2026 · Amplitude slashes Plus Annual plan 30% off for new usersAmplitude adds AI Agents & MCP feature across all plan tiers · Week 12, 2026
More from Amplitude
Full history →- Week 29, 2026·packagingAmplitude: Growth/Enterprise shift to event-based pricing (was unlimited MTU)
- Week 28, 2026·improvedAmplitude ditches MTU pricing for event-based model, adds AI Agents to all tiers
- Q2 2026·packagingAmplitude: Starter events 10M->2M + new Zoning Insights/AI Assistant
- Week 23, 2026·improvedAmplitude launches Zoning Insights with AI recommendations and exports
- Week 19, 2026·improvedAmplitude quadruples Plus plan behavioral cohorts from 5 to 20 per org