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Tavus

San Francisco, CA-based AI video company founded 2020. Private. Operates in AI-powered video generation and conversational video AI. Serves developers, sales, and marketing teams with digital twin and video agent APIs.

Entry price

$20

PALs Plus · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 40 '26

Pricing model

Subscription

Free tier available

Pricing Change History

6 changes

20266 changes

Wk 40 '26

Packaging

Tavus slashes video call limits: Growth/Business capped at 60 min

Maximum conversation duration cap reduced: Growth and Business plans changed from unlimited ('Maximum') to a 60-minute cap; Enterprise changed from 'Maximum' to 'Custom' (contract-negotiated) in the plan comparison table

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Wk 37 '26

Improvement

Tavus: turn-taking model upgraded (Sparrow-1 → Sparrow-2)

Intelligent turn-taking model upgraded from Sparrow-1 to Sparrow-2 in the detailed pipeline/models feature comparison table

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Wk 30 '26

Packaging

Tavus shifts 50%-off promo from Starter to Builder, now $29/mo

Tavus moved its 50%-off first-month promo from the Starter plan to the Builder (Most Popular) plan. Builder's first month is now $29/mo (down from $59/mo); Starter lost its promo and shows a flat $22/mo.

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Wk 27 '26

Packaging

Tavus expands developer tiers from 4 to 6, adds $22 Starter plan

Developer pricing overhauled from 4 to 6 tiers: new Starter at $22/mo (50% off first month), old Starter renamed Builder at $59/mo, new Business tier at $975/mo added; CVI overage rates also lowered to $0.35/$0.31/$0.26/min.

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Wk 22 '26

Improvement

Tavus cuts video training time in half, adds image-to-replica

Starter and Growth plans updated replica creation: now supports Image-to-Replica (from a single image) in addition to video training, and minimum training video reduced from 2 min to 1 min.

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Wk 21 '26

Packaging

Tavus cuts Growth plan concurrent streams from 15 to 10

Growth plan maximum concurrent CVI streams reduced from 15 to 10 in the compare table. Main pricing card already showed 10; compare table is now consistent.

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