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Vagaro

Dublin, CA-based business management software company founded in 2009. Private. Operates in beauty, wellness, and fitness markets. Serves salons, spas, and fitness studios with scheduling, booking, payments, and marketing tools.

Entry price

$23.99

Just Me · /mo, billed annually

Plans tracked

14 add-ons

Pricing changes

Latest Q2 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

3 changes

20263 changes

Q2 '26

Improvement

Vagaro: Added AI-powered business tools & marketing feature

Added AI-powered business tools & marketing as a headline capability in the core feature list

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Wk 23 '26

Price increase

Vagaro raises early cancellation fee to $150 for Merchant Services users.

Vagaro Merchant Services early cancellation fee increased from $100 to $150. Applies when merchant stops processing before 12 months after activation.

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Wk 10 '26

Packaging

Vagaro removes 12 featured tools list from pricing page

The 'Simplicity Meets Functionality' section listing 12 included features was removed from the pricing page; features included online booking, reporting, email marketing, calendar, invoices, loyalty programs, and 24/7 support.

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