Packaging change·Jan 1 → Apr 1, 2024·Q1 2024·Marketing & Content

Wistia Removes A/B Testing and Video Heatmaps from Pro Plan, Decreases Plus Plan Channels to Zero, and Adds Enhanced Data Analytics

WistiaPackagingFeature removedFeature addedFeature changeLimit decrease

What changed

Feature removed

A/B testing removed from Pro plan highlighted features

Feature added

Remove Wistia branding added to Plus plan highlighted features

Feature removed

Email integrations removed from Plus plan highlighted features

Feature added

Enhanced data analytics added to Pro plan highlighted features

Feature change

Unlimited channels renamed to Unlimited video galleries in Advanced plan

Feature removed

Video heatmaps removed from Pro plan highlighted features

Feature removed

Onboarding Specialist service removed from Pro, Advanced, and Premium plans

Feature added

Multiple users added to Plus plan highlighted features

Feature added

Google Analytics Integration added to Pro, Advanced, and Premium plans

Feature change

Advertising Integrations renamed to Facebook ads Integration with scope clarification

Feature change

Lead capture forms moved from Plus plan to Pro plan (tier movement - democratization removed, premium-ized)

Limit decrease

Channels quota in Plus plan decreased from 3 to 0 (no longer available)

Feature change

Live streaming renamed to Webinar hosting in Advanced plan

Jan 1, 2024 vs Apr 1, 2024

Pulse.

100%

Change 1 of 14 · feature removed

A/B testing removed from Pro plan highlighted features

See the before/after screenshots and every marked-up change.