Product change·Jan 13 → Jan 19, 2026·Week 4, 2026·Project Management
Wrike Unifies Pricing Page With New Layout After A/B Test
What changed
Positioning
Pricing page migrated from A/B test variant (/price-vae/) to canonical URL (/price/). Hero changed from 'Work your way: Plans that scale with you' with Platform plans/Workflow solutions tabs to unified 'Enable work to flow without limits' layout. Add-ons moved from plan cards to standalone section.
Before and after
Jan 13, 2026 vs Jan 19, 2026Pulse.
100%
What changed
Pricing page migrated from A/B test variant (/price-vae/) to canonical URL (/price/). Hero changed from 'Work your way: Plans that scale with you' with Platform plans/Workflow solutions tabs to unified 'Enable work to flow without limits' layout. Add-ons moved from plan cards to standalone section.
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
Q4 2025 · Wrike Introduces NL Form Generation to AI Elite Features in Business PlanWrike restructures plan pages to show cascading feature inheritance · Week 10, 2026
More from Wrike
Full history →- Q2 2026·packagingWrike: new AI Elite action pack add-on
- Q1 2026·packagingWrike Swaps Taglines Between Free and Team Plans in Quiet Reshuffling
- Week 12, 2026·packagingWrike Surfaces Add-On Marketplace Across Business and Pinnacle Plans
- Week 11, 2026·improvedWrike Launches Copilot AI Assistant for Projects and Portfolios
- Week 10, 2026·packagingWrike restructures plan pages to show cascading feature inheritance