Shopify Plus stops hiding its payment fees, publishes exact rates across 9 rows
Shopify Plus's payment-processing fee table, which previously masked every one of its 9 rows — card, PayPal, MB WAY, Bizum, USDC, in-person, and manual — behind the phrase "Most competitive rates," now shows the exact percentage for each.
Shopify’s pricing page · Change Detected
WHY IT MATTERS
Pulling back the curtain on payment-processing rates gives Plus merchants a real number to shop against competitors like Stripe or Adyen, which could pressure Shopify's effective take rate over time — watch whether the disclosed percentages move in the next few pricing cycles now that they're public and comparable.
BY THE NUMBERS
- First "prices revealed" move logged for Shopify in the index
- Comes 36 days after Shopify added MB WAY and Bizum payment methods
- Shopify averages one real pricing change every 53 days
- Prices revealed moves are 3.7% of all pricing changes tracked in the last 180 days
THEIR RATIONALE
Shopify frames this as transparency for its highest-tier merchants, who are the ones most likely to negotiate or compare processing costs directly. It follows the addition of MB WAY and Bizum as payment methods five weeks earlier, so this reads as Shopify finishing the job of making that expanded payment stack fully priced rather than a reactive disclosure.
THE SIGNAL
Shopify moves slowly and deliberately — 18 real changes since tracking began in January 2024, one roughly every 53 days — so this is a first for the company: its first "prices revealed" move in the index. That category is a small slice of pricing activity overall, just 3.7% of changes tracked in the last 180 days, and dominated by HubSpot, which has made 24 such disclosures to Shopify's one.
IN CONTEXT
Shopify rarely touches its pricing page — 18 real changes in over two and a half years of tracking, about one every 53 days — and its last move, adding MB WAY and Bizum as payment methods, came 36 days ago. Unmasking the exact processing rates behind those methods now looks like Shopify finishing what that expansion started, rather than an isolated disclosure. It's also new ground for the company: prices-revealed moves make up only 3.7% of pricing changes tracked across the index in the last 180 days, a category HubSpot has visited 24 times to Shopify's first.