Back/Appsflyer

Appsflyer

Appsflyer is a SaaS company that provides mobile attribution and marketing analytics platform, helping businesses to measure and optimize their mobile marketing campaigns.

Entry price

Free

Free plan available

Plans tracked

no add-ons

Pricing changes

Latest Wk 33 '26

Pricing model

Usage-based

Free tier available

Pricing Change History

5 changes

20265 changes

Wk 33 '26

Improvement

AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics

Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'

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Q2 '26

Improvement

AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links

Compare-plans table renamed "Customer experience and engagement suite" to "Deep Linking Suite", adding Link Management, AI Link Generator, Click reporting, Advanced Analytics, and Bulk Links.

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Wk 24 '26

Improvement

Appsflyer overhauls plans: renamed tiers and expanded ROI tracking

Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed. ROI reporting table gains 'Data freshness' and 'Receipt validation' rows. Welcome Package FAQ 30-day trial list expanded to include Cost, Store revenue, and Ad revenue measurement via ROI360.

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Wk 21 '26

Improvement

Appsflyer shifts focus to Deep Linking Suite with AI-powered tools

Comparison table section renamed from 'Customer experience and engagement suite' to 'Deep Linking Suite'; features restructured: AI Link Generator, Click reporting, Bulk Links, Social-to-app landing pages added; Custom redirection, iOS Universal Links, Custom short links removed.

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Wk 17 '26

Packaging

Appsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure

Welcome Package FAQ updated: ROI360 cost, store, and ad revenue measurement items removed from 30-day trial add-on list; replaced with trial period disclosure note about subscription requirement after trial.

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