AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
Incrementality lift testing & measurement section replaced "Incrementality solution for User Acquisition/Retargeting" rows with "Impact based measurement through RCT", "Incremental KPIs", and "Automated Incrementality experiments"
What changed
Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'
Before and after
Aug 3, 2026 vs Aug 10, 2026Incrementality lift testing & measurement section fully replaced: 'Incrementality solution for User Acquisition' and 'for Retargeting' rows removed; replaced with 'Impact based measurement through RCT', 'Incremental KPIs', and 'Automated Incrementality experiments'
Sign in to view the full comparison
See the before/after screenshots and every marked-up change.
More from Appsflyer
Full history →- Q2 2026·improvedAppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
- Week 24, 2026·improvedAppsflyer overhauls plans: renamed tiers and expanded ROI tracking
- Week 21, 2026·improvedAppsflyer shifts focus to Deep Linking Suite with AI-powered tools
- Week 17, 2026·packagingAppsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure