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Product change·Jun 1 → Jun 8, 2026·Week 24, 2026·Marketing & Content

Appsflyer overhauls plans: renamed tiers and expanded ROI tracking

AppsflyerProductFeature changeFeature added

What changed

Feature change

Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed.

Feature added

ROI reporting table gains 'Data freshness' and 'Receipt validation' rows. Welcome Package FAQ 30-day trial list expanded to include Cost, Store revenue, and Ad revenue measurement via ROI360.

Before and after

Jun 1, 2026 vs Jun 8, 2026
Pulse.
100%
Change 1 of 2 · feature changed

Compare plans restructured: Attribution renamed 'Measurement & Attribution'; SKAN consolidated 5 to 3 items; Incrementality updated to UA/Retargeting rows; ROI rows renamed; LTV analytics removed.

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Week 21, 2026 · Appsflyer shifts focus to Deep Linking Suite with AI-powered toolsAppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links · Q2 2026

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  1. Week 33, 2026·improved
    AppsFlyer: Incrementality measurement rows replaced with RCT-based metrics
  2. Q2 2026·improved
    AppsFlyer: Deep Linking Suite adds AI Link Generator, Bulk Links
  3. Week 21, 2026·improved
    Appsflyer shifts focus to Deep Linking Suite with AI-powered tools
  4. Week 17, 2026·packaging
    Appsflyer Strips ROI360 From Trial Add-Ons, Adds Subscription Disclosure