Pricing change·Sep 28 → Oct 5, 2026·Week 41, 2026·Marketing & Content
Gupshup adds $0.0014 WhatsApp service fee as Meta ends free messaging
WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026; Free Entry Point window for Click-to-WhatsApp Meta Ads conversations extended from 72 hours to 7 days
What changed
Price increase
WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026
Limit increase
Free Entry Point window for Click-to-WhatsApp Meta Ads conversations extended from 72 hours to 7 days
Before and after
Sep 28, 2026 vs Oct 5, 2026Pulse.
100%
Change 1 of 2 · price increased
WhatsApp Service message fee went from Free to $0.0014 per message (first 1,000 free); Meta begins charging for Service messages Oct 1, 2026
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