HubSpot Marketing Enterprise cuts Starter to $9/seat, adds Free tier, limits ad audiences
What changed
Introduced Free plan at $0/mo for up to 2 users with no credit card required; Introduced Starter plan at $9/mo/seat (promotional price from $15, billed annually) or $15/mo/seat (from $20, billed monthly); Starter plan pricing updated to seat-based model at $9/mo/seat (promotional) or $20/mo/seat
Ad audiences limited to 2 in Starter tier (Professional has 5, Enterprise has 15); Starter tier email send limit: 5x marketing contact tier email send limit per calendar month (up from Free tier's fixed 2,000)
Before and after
Feb 9, 2026 vs Feb 16, 2026Introduced Free plan at $0/mo for up to 2 users with no credit card required; Introduced Starter plan at $9/mo/seat (promotional price from $15, billed annually) or $15/mo/seat (from $20, billed monthly); Starter plan pricing updated to seat-based model at $9/mo/seat (promotional) or $20/mo/seat
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