Back/Klaviyo

Klaviyo

Sales & Customer Relationship Management (CRM)klaviyo.com

Klaviyo is a SaaS company that provides a marketing platform for e-commerce businesses to create, manage, and analyze personalized marketing campaigns through email, SMS, and other channels.

Entry price

$45

Email Marketing · /mo

Plans tracked

5 add-ons

Pricing changes

Latest Wk 30 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

6 changes

20262 changes

Wk 30 '26

Packaging

Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value

Klaviyo changed the included mobile/SMS allowance on Free, Marketing, and Customer Agent plan cards from a credit count to a dollar value: 150 mobile message credits/month became $5 of mobile messages/month.

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Wk 28 '26

Improvement

Klaviyo swaps Marketing Agent for 10,000 Composer credits on Free plan

Klaviyo swapped the 'Marketing Agent' feature for 'Composer' credit allotments: Free plan highlights and the Marketing plan feature list now show 10,000 Composer credits in place of Customer Hub / Marketing Agent for campaign creation.

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20252 changes

Q3 '25

Improvement

Klaviyo Expands Mobile Messaging Pricing to Include WhatsApp, Enhancing SMS and WhatsApp Integration for All Users

Marketing Agent feature added to all plans (Free, Email, and Email+Mobile) to help users get started fast with AI-powered marketing assistance Mobile messaging pricing expanded to include WhatsApp - credits can now be used for both SMS and WhatsApp messages (previously SMS/MMS only)

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Q1 '25

Packaging

Klaviyo Introduces Customer Hub for Enhanced Order Tracking and Returns with Every Marketing Plan

Marketing Analytics add-on introduced at $100/month based on active profiles Customer Hub included with every marketing plan for order tracking, returns, and product discovery

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20242 changes

Q2 '24

Improvement

Klaviyo Expands Pre-Built Integrations to 350+ and Introduces Australia MMS Support with New Pricing

Pre-built integrations increased from 300+ to 350+ Australia MMS support added with 15 credits per MMS (previously N/A)

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Q1 '24

Improvement

Klaviyo Expands SMS Availability to Germany and Netherlands at 12 Credits per SMS

Germany SMS availability added at 12 credits per SMS (no MMS support) Netherlands SMS availability added at 12 credits per SMS (no MMS support)

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