Packaging change·Jul 13 → Jul 20, 2026·Week 30, 2026·Sales & Customer Relationship Management (CRM)
Klaviyo swaps mobile/SMS credit allowance for flat $5 monthly value
Klaviyo changed the included mobile/SMS allowance on Free, Marketing, and Customer Agent plan cards from a credit count to a dollar value: 150 mobile message credits/month became $5 of mobile messages/month.
What changed
Metric change
Klaviyo changed the included mobile/SMS allowance on Free, Marketing, and Customer Agent plan cards from a credit count to a dollar value: 150 mobile message credits/month became $5 of mobile messages/month.
Before and after
Jul 13, 2026 vs Jul 20, 2026Pulse.
100%
What changed
Klaviyo changed the included mobile/SMS allowance on Free, Marketing, and Customer Agent plan cards from a credit count to a dollar value: 150 mobile message credits/month became $5 of mobile messages/month.
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