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Metricool

Madrid, Spain-based social media management company founded in 2015. Private. Operates in marketing and advertising. Serves agencies, brands, and professionals with social media scheduling, analytics, and content management tools.

Entry price

$20

Starter · /mo, billed annually

Plans tracked

2 add-ons

Pricing changes

Latest Wk 36 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

5 changes

20265 changes

Wk 36 '26

Improvement

Metricool: new Flows automation feature (Starter+)

New "Flows" automation feature added: comment/DM automation (turn comments into DMs, auto-reply to DMs/comments by keyword, moderate video comments) with flow analytics and filters. Included on Starter, Advanced, and Custom plans at no extra cost for a limited time; not available on Free.

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Q2 '26

Packaging

Metricool: new Advanced Analytics add-on + Metricool MCP on Free

New Advanced Analytics add-on launched: $12/mo (Starter) or $36/mo (Advanced/Custom), unlocking Metricool Studio, campaign dashboards, AI reports & brand comparisons Free plan now includes 'Metricool MCP' integration

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Wk 26 '26

Packaging

Metricool launches Advanced Analytics add-on at $12 and $36/month

Advanced Analytics add-on introduced at $12/month (Starter) and $36/month (Advanced), replacing the previously free-for-limited-time Metricool Studio and Campaign Dashboards offer. Starter plan reporting feature updated: 'Access to Reporting tools' (Studio/Dashboards free temporarily) replaced by 'Access to the Advanced Analytics add-on' plus 'Limited access to Campaign Dashboards and Metricool Studio' as distinct line items.

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Wk 21 '26

Improvement

Metricool MCP replaces MetriLAB AIO, now available on Starter and Advanced

MetriLAB AIO integration replaced by Metricool MCP across all plans; MCP now available in Starter and Advanced plans (with limits), previously only in Custom plan.

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Wk 20 '26

Packaging

Metricool Studio and Campaign Dashboards free for limited time

New footnote added: Metricool Studio and Campaign Dashboards are available at no extra cost for a limited time, with '***' notation added to Reporting tools in all plan cards.

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