Hootsuite

Enterprise plan's minimum user seats requirement changed from a stated '5+' to 'Custom' in the features comparison table, no longer publicly disclosing a fixed minimum seat count.

Hootsuite rebranded its plan comparison as "Hootsuite Social OS" and added Wisdom, an AI teammate: "Every plan runs on Wisdom, your AI teammate — one AI brain in every plan that drafts, recommends, and analyzes." Pricing restructured from three plans to four: a new Professional tier (marked Most popular) was added between Standard and Advanced, alongside Enterprise (Custom). The "Skip trial, get 25% off" discount previously offered on Standard and Advanced was removed.

New 'Professional' plan added between Standard and Advanced (now 4 tiers). Trial shortened 30→14 days, no credit card required; the 'skip trial, get 25% off' discount was removed sitewide.

Trial accounts now disclosed to have daily posting limits (10-20 posts per organization, depending on plan) and bulk scheduling unavailable during trial. 'Unlimited post scheduling' and 'Bulk schedule up to 350 posts at once' now carry asterisk referencing these restrictions.

Trial account restrictions disclaimer removed from pricing page: note stating daily posting limits (10–20 posts/org) and bulk upload/composer unavailability during trial is no longer shown.

Added trial account restrictions notice: daily posting limits (10–20 posts per organization depending on plan) and bulk upload/composer unavailable during trial.

Standard plan decreased from $199 to $99 per user/mo and Advanced plan decreased from $399 to $249 per user/mo (annual billing). Both prices confirmed in BEFORE markdown; AFTER markdown shows dynamic pricing; AFTER OCR renders new lower prices.

Skip trial discount increased from 10% to 25% off for Standard and Advanced plans when paying annually immediately, without a free trial. Annual/monthly billing toggle removed from pricing page; the 'Pay annually (Save up to 38%) / Pay monthly' selector is gone and only annual pricing is now displayed.

Skip trial discount increased from 10% to 25% for Standard and Advanced plans when paying annually

Removed 3 features from Advanced plan card: approval workflows, inbox reporting, custom user access permissions [all 3 moved to Enterprise-only in comparison table; Advanced card reduced from 12 to 9 feature bullets; features still listed for Enterprise tier]

Auto-boost feature expanded from Facebook/Instagram to include LinkedIn; feature renamed from 'Automatically boost Facebook posts' to 'Automatically boost posts'. Social ads publishing also added Reddit as a supported network.

Advanced plan pricing revealed at $249/user/mo (previously hidden) Standard plan Canva templates expanded to include Adobe Express

10% discount introduced for users who skip trial and pay annually - noted in pricing disclaimer

Team plan renamed to Advanced Professional plan renamed to Standard

DM automations feature added across all plans - Set up automated DMs so that when a user comments a specific keyword on your Instagram post, they automatically receive a DM

Annual billing discount increased from 20% to 38% (displayed as 'Save up to 38%' on billing toggle)

AI content generator added to Professional, Team, and Enterprise plans - generates captions for every social media network, repurposes top-performing posts, and automatically creates content for holidays Heyday FAQ Conversational AI chatbot renamed to Generative AI chatbot with updated description - now provides 24/7 support for high-volume questions with generative AI chatbot

Social ads analytics & reporting added to Professional and Team plans Enterprise plan features updated - Content library, Automated engagement tools, Single sign-on (SSO), Unlimited ad spend, and Free Hootsuite Academy training replaced Advanced content curation, Organic and paid campaign mgmt., Added automation tools in inbox, and Premium support

Skip trial discount reduced from 60% off to 20% off