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Buffer

Buffer is a SaaS company that provides social media management tools for businesses to schedule, publish, and analyze their online content.

Entry price

Essentials · /mo, billed annually

Plans tracked

no add-ons

Pricing changes

Latest Wk 33 '26

Pricing model

Subscription

Free tier available

Pricing Change History

14 changes

20269 changes

Wk 33 '26

Improvement

Buffer: Free plan 24-hr API limit raised (100→250)

Free plan's 24-hour API request limit increased from 100 to 250 requests

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Wk 30 '26

Packaging

Buffer: 'Audience demographics' feature removed; Analytics relabeled

Analytics feature set reorganized: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged); 'Audience demographics' feature removed from the comparison table entirely.

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Q2 '26

Improvement

Buffer: API access added to all plans

Buffer added API access to all plans: Free (1 API key, 3,000 requests/month), Essentials (3 API keys, 7,500 requests/month), and Team (5 API keys, 15,000 requests/month), plus a new API section in the feature comparison table.

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Wk 18 '26

Improvement

Buffer Expands Comment Reply Support to YouTube and Mastodon

Community inbox 'Reply to comments' feature now supports YouTube and Mastodon, expanding from 8 to 10 supported platforms across all plans.

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Wk 16 '26

Improvement

Buffer adds machine-readable pricing page for AI agents

Buffer added a 'See machine-readable pricing (for AI agents)' link on the pricing page, providing structured pricing data access via /pricing.md for automated tools.

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Q1 '26

Packaging

Buffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile

Team plan user capacity label renamed from 'Unlimited user accounts' to 'Unlimited team members'; Tags feature description updated from 'Save and reuse hashtags easily' to 'Save and organize your content by campaign or topic'. First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile.

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Wk 12 '26

Improvement

Reply to comments feature expanded to support TikTok and Google Business Profile posts

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Wk 10 '26

Packaging

Buffer slashes prices 75% but cuts default channels to 1

Essentials plan price decreased from $20/month to $5/month (75% decrease); Team plan price decreased from $40/month to $10/month (75% decrease); Essentials plan default channel count reduced from 4 channels to 1 channel; Team plan default channel count reduced from 4 channels to 1 channel

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Wk 4 '26

Packaging

Buffer Rebrands Team Plan Seats as Unlimited Team Members

Team plan user capacity label updated from 'Unlimited user accounts' to 'Unlimited team members', reflecting clearer team-oriented terminology for the collaboration feature.

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20253 changes

Q4 '25

Improvement

Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms

Comment score added to all plans - tracks consistency, speed, and habits Saved replies added to Free plan with 1 saved reply (unlimited for paid plans)

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Q3 '25

Improvement

Buffer Enhances Security with Updated Two-Factor Authentication Options

Channel groups feature added - Group channels for easy bulk selection when scheduling Templates feature added - Social post ideas to spark inspiration

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Q1 '25

Packaging

Buffer Reduces Tags Limit from Unlimited to 250 for Essentials and Team Plans

Tags limit decreased from unlimited to 250 for Essentials plan Tags limit decreased from unlimited to 250 for Team plan

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20242 changes

Q3 '24

Improvement

Buffer Introduces Bluesky Channel Support Across All Plans

Bluesky channel support added across all plans (Free, Essentials, Team, Agency)

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