Product change·Jul 13 → Jul 20, 2026·Week 30, 2026·Marketing & Content
Buffer: 'Audience demographics' feature removed; Analytics relabeled
'Audience demographics' (age/gender/location insights) removed from the Free/Essentials/Team comparison table. Also: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged).
What changed
Feature removed
Analytics feature set reorganized: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged); 'Audience demographics' feature removed from the comparison table entirely.
Before and after
Jul 13, 2026 vs Jul 20, 2026Pulse.
100%
What changed
Analytics feature set reorganized: 'Basic analytics' renamed to 'Insights' and 'Best time to post' renamed to 'Takeaways' (values unchanged); 'Audience demographics' feature removed from the comparison table entirely.
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Q2 2026 · Buffer: API access added to all plansBuffer: Free plan 24-hr API limit raised (100→250) · Week 33, 2026
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