Product change·Dec 29 → Mar 30, 2026·Q1 2026·Marketing & Content

Buffer: comment scheduling and replies expand to Facebook, TikTok and Google Business Profile

Buffer widened its engagement features: First comment scheduling now covers Facebook in addition to Instagram and LinkedIn, and Reply to comments adds TikTok and Google Business Profile on top of LinkedIn, X, Threads, Instagram, Facebook and Bluesky. The Team plan also relabels Unlimited user accounts as Unlimited team members. Pricing is unchanged: Free, Essentials $5/mo, Team $10/mo per channel.

BufferProductFeature changePositioning

What changed

Feature change

First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile.

Positioning

Team plan user capacity label renamed from 'Unlimited user accounts' to 'Unlimited team members'; Tags feature description updated from 'Save and reuse hashtags easily' to 'Save and organize your content by campaign or topic'.

Before and after

Dec 29, 2025 vs Mar 30, 2026

Pulse.

100%

Change 1 of 2 · feature changed

First comment scheduling now supports Facebook (previously Instagram and LinkedIn only); Reply to comments expanded to include TikTok and Google Business Profile.

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