Buffer Expands Free Plan with Reply to Comments Feature and AI Suggestions, Enhancing Engagement Across All Platforms
What changed
Reply to comments feature democratized to Free plan (previously only in Essentials and Team plans)
Reply to comments platform support expanded from Facebook and Instagram to LinkedIn, X, Threads, Instagram, Facebook, and Bluesky
Comment insights added to all plans - pull out themes or ideas from replies for content inspiration
Comment score added to all plans - tracks consistency, speed, and habits
Turn comments into posts added to all plans - instantly turn comment exchanges into new posts
Engagement inbox renamed to Community inbox across all plans
AI replies added to Free plan with 5 suggestions per week (unlimited for paid plans)
Saved replies added to Free plan with 1 saved reply (unlimited for paid plans)
Before and after
Oct 5, 2025 vs Jan 1, 2026Reply to comments feature democratized to Free plan (previously only in Essentials and Team plans)
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See the before/after screenshots and every marked-up change.
More from Buffer
Full history →- Week 33, 2026·improvedBuffer: Free plan 24-hr API limit raised (100→250)
- Week 30, 2026·packagingBuffer: 'Audience demographics' feature removed; Analytics relabeled
- Q2 2026·improvedBuffer: API access added to all plans
- Week 18, 2026·improvedBuffer Expands Comment Reply Support to YouTube and Mastodon
- Week 16, 2026·improvedBuffer adds machine-readable pricing page for AI agents
