Packaging change·Apr 13 → Jul 4, 2025·Q2 2025·Marketing & Content
Hootsuite Restructures Pricing Model, Shifts to Per-User Fees While Expanding Advanced Plan Social Accounts to Unlimited
What changed
Limit increase
Advanced plan (formerly Team) social accounts increased from 20 to unlimited
Package change
Pricing model changed from flat-rate to per-user: Professional ($99/mo for 1 user) became Standard ($99/user/mo), Team ($249/mo for 3 users) became Advanced ($249/user/mo)
Limit decrease
Standard plan (formerly Professional) social accounts reduced from 10 to 5
Plan renamed
Professional plan renamed to Standard
Plan renamed
Team plan renamed to Advanced
Before and after
Apr 13, 2025 vs Jul 4, 2025Pulse.
100%
Change 1 of 5 · capacity increased
Advanced plan (formerly Team) social accounts increased from 20 to unlimited
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Q1 2025 · Hootsuite Introduces Game-Changing DM Automations Feature Across All PlansHootsuite Introduces 10% Discount for Annual Payments, Encouraging Users to Skip Trial · Q3 2025
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