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RD Station

Florianópolis, Brazil-based marketing automation company founded in 2011. Acquired by TOTVS (public) in 2021. Operates in digital marketing and sales automation. Serves SMBs and mid-market companies with CRM, marketing, and conversational tools.

Entry price

$16

Light · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 33 '26

Pricing model

Subscription

No free tier

Pricing Change History

3 changes

20263 changes

Wk 33 '26

Packaging

RD Station: Pro plan price cut $269→$159/mo, contact limit cut 5K→3K

Pro plan active contacts limit decreased from up to 5,000 to up to 3,000 active contacts Pro plan monthly price decreased from USD 269/month to USD 159/month

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Wk 12 '26

Price increase

RD Station Slashes Basic Plan Prices Up to 40% While Raising Pro Tier

Basic plan base price decreased 26%; promotional price decreased 40%; Pro plan increased 4.5% [Base: USD 112→83/month; Promotional: USD 72→43/month; Pro: USD 269→281/month]

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Wk 11 '26

Price increase

RD Station hikes Basic plan promotional price 67% to $72/month

Basic plan promotional price increased from USD 43 to USD 72 per month (67% increase); Basic plan regular price increased from USD 83 to USD 112 per month (35% increase); Pro plan price decreased from USD 281 to USD 269 per month (4% decrease)

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