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Pardot

Pardot is a SaaS company that provides marketing automation software to help businesses streamline and automate their marketing efforts, including email marketing, lead management, and analytics.

Entry price

$25

Salesforce Starter · /mo, billed annually

Plans tracked

10 add-ons

Pricing changes

Latest Wk 20 '26

Pricing model

Subscription

Free tier available

Pricing Change History

7 changes

20261 change

Wk 20 '26

Packaging

Pardot renames Marketing Cloud plans to 'Next' Growth and Advanced

Marketing Cloud Growth Edition and Advanced Edition renamed to Marketing Cloud Next Growth Edition and Next Advanced Edition, adding 'Next' to both plan names.

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20254 changes

Q4 '25

Packaging

Pardot Transforms Marketing Intelligence Pricing from Per-User to Per-Organization Model

Marketing Intelligence pricing unit changed from per-user ($10,000/User/Month) to per-organization ($10,000/Org/Month)

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Q3 '25

Packaging

Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities

Personalization+ introduced to personalize every message across channels at $15,000/org/month (billed annually) Account Engagement+ introduced as upgrade path allowing existing customers to access next-gen Agentforce marketing capabilities at $1,250/org/month (billed annually)

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Q2 '25

Packaging

Pardot Removes Data Cloud Add-On Pricing, Impacting Annual Costs for Organizations

Data Cloud add-on (starting at $108,000 USD/org/year) removed from pricing page

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Q1 '25

Packaging

Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced

Marketing Cloud Advanced Edition renamed to Marketing Cloud Advanced

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20242 changes

Q4 '24

Improvement

Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products

Agentforce Campaigns feature added to Marketing Cloud Growth Edition Path Experimentation feature added to Marketing Cloud Advanced Edition

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Q1 '24

Packaging

Pardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features

Referral Marketing product added at $12,500 USD/month for up to 100,000 brand advocates with unlimited referral promotions Marketing Cloud Growth Edition plan added at $1,500 USD/month with AI-powered emails, multi-channel journeys, and forms/landing pages

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