Pardot Introduces Personalization+ at $15,000/org/month, Enhancing Cross-Channel Messaging Capabilities

Personalization+ introduced to personalize every message across channels at $15,000/org/month (billed annually)

Account Engagement+ introduced as upgrade path allowing existing customers to access next-gen Agentforce marketing capabilities at $1,250/org/month (billed annually)

Marketing Cloud Advanced renamed to Marketing Cloud Advanced Edition

Marketing Cloud Growth renamed to Marketing Cloud Growth Edition

Salesforce Personalization decreased from $108,000/org/year to $96,000/org/year ($8,000/month billed annually), an 11% reduction

Loyalty Management increased from $20,000/org/year to $240,000/org/year ($20,000/month billed annually), a 12x (1,100%) increase

Engagement+ introduced to extend cross-channel customer journeys with advanced agentic capabilities at $2,000/org/month (billed annually)

Intelligence+ introduced to improve marketing analytics and measurement capabilities at $11,000/org/month (billed annually)

Marketing Intelligence changed from org-based pricing ($3,000/org/year) to user-based pricing ($10,000/user/month billed annually), representing a 40x increase for single-user orgs and higher for multi-user scenarios