Packaging change·Oct 1 → Jan 1, 2025·Q4 2024·Marketing & Content

Pardot Introduces New $25/User/Month Starter Suite Plan, Restructures Pricing to Focus on Editions and Related Products

PardotPackagingPackage changeFeature addedNew planFeature change

What changed

Package change

Pricing page restructured from product-focused sections to edition-based hierarchy, with Marketing Cloud Engagement and Account Engagement moved to 'related products and add-ons' section

Feature added

Agentforce Campaigns feature added to Marketing Cloud Growth Edition

Feature added

Path Experimentation feature added to Marketing Cloud Advanced Edition

New plan

Starter Suite plan added at $25/User/Month with marketing, sales, service, and commerce tools

Feature change

Marketing Cloud Growth Edition feature changed from 'AI-powered Emails and Campaigns' to 'Agentforce Campaigns'

New plan

Marketing Cloud Advanced Edition plan added at $3,250/Org/Month

Feature added

Agentforce AI Scoring added to Marketing Cloud Advanced Edition

Feature added

Unified Conversational SMS feature added to Marketing Cloud Advanced Edition

Before and after

Oct 1, 2024 vs Jan 1, 2025

Pulse.

100%

Change 1 of 9 · pricing restructured

Pricing page restructured from product-focused sections to edition-based hierarchy, with Marketing Cloud Engagement and Account Engagement moved to 'related products and add-ons' section

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Q1 2024 · Pardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features Pardot Pricing Update: Marketing Cloud Advanced Edition Renamed to Marketing Cloud Advanced · Q1 2025

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