Pricing change·Jan 5 → Apr 1, 2024·Q1 2024·Marketing & Content
Pardot Introduces New Marketing Cloud Growth Edition Plan at $1,500/month, Enhancing Marketing Capabilities with AI Features
What changed
New add-on
Referral Marketing product added at $12,500 USD/month for up to 100,000 brand advocates with unlimited referral promotions
New plan
Marketing Cloud Growth Edition plan added at $1,500 USD/month with AI-powered emails, multi-channel journeys, and forms/landing pages
Price increase
Marketing Cloud Personalization increased from $100,000/year to $108,000/year (8% increase)
Before and after
Jan 5, 2024 vs Apr 1, 2024Pulse.
100%
Change 1 of 3 · addon added
Referral Marketing product added at $12,500 USD/month for up to 100,000 brand advocates with unlimited referral promotions
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See the before/after screenshots and every marked-up change.
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