Packaging change·Mar 30 → Jun 29, 2026·Q2 2026·Finance & Accounting

RevenueCat: pricing page rebrand — Paywalls add-on moved to self-serve Pro tier

'Just Paywalls' (Enterprise-gated, sales-contact only) rebranded 'Growth Tools' and now offered self-serve under the Pro plan; core rate unchanged (free to $2,500 MTR, then 1%). headline rewritten from 'Everything you need to grow your app' to 'No plans, no gates. Pay for what you track.'

RevenuecatPackagingPositioningAdd-on change

What changed

Positioning

Pricing page headline rewritten from 'Everything you need to grow your app' to 'No plans, no gates. Pay for what you track.' Marketing copy only, no pricing change.

Add-on change

'Just Paywalls' (Enterprise-only, 'Talk to us' gated) was rebranded 'Growth Tools' and is now a self-serve option under the Pro plan. Core Pro rate unchanged: free to $2,500 MTR, then 1%.

Before and after

Mar 30, 2026 vs Jun 29, 2026

Pulse.

100%

Change 1 of 2 · positioning changed

Pricing page headline rewritten from 'Everything you need to grow your app' to 'No plans, no gates. Pay for what you track.' Marketing copy only, no pricing change.

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Week 20, 2026 · Revenuecat adds PRO badge label to main pricing plan card

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