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Packaging change·Aug 31 → Sep 7, 2026·Week 37, 2026·Marketing & Content

Zenvia: WhatsApp User renamed to Service Message billing (per-session→per-msg)

WhatsApp channel category in the 'Calculate your channel package' selector renamed from 'WhatsApp User' to 'WhatsApp Service Message', shifting billing from per-24-hour-session to per-message — aligned with a new on-page banner explaining Meta's 2026 WhatsApp messaging pricing changes.

ZenviaPackagingMetric change

What changed

Metric change

WhatsApp channel category in the package calculator renamed from 'WhatsApp User' to 'WhatsApp Service Message', reflecting Meta's new per-message WhatsApp billing (previously billed per 24-hour session). Site added a banner explaining Meta's new WhatsApp charges.

Before and after

Aug 31, 2026 vs Sep 7, 2026
Pulse.
100%
What changed

WhatsApp channel category in the package calculator renamed from 'WhatsApp User' to 'WhatsApp Service Message', reflecting Meta's new per-message WhatsApp billing (previously billed per 24-hour session). Site added a banner explaining Meta's new WhatsApp charges.

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