Lumaai cuts Seedance video pricing up to 73% after a summer of nonstop repricing

WHY IT MATTERS

Falling per-second Seedance costs are a leading indicator on underlying AI video-generation compute costs, and worth tracking as a bellwether for whether other video-model resellers follow with cuts of their own. Watch whether Lumaai's next move, on its roughly 11-day cadence, extends the cut to the newer 4K/8K tiers or reverses course as usage climbs.

BY THE NUMBERS

• Per-second credit costs cut 40-73% across 480p-4K tiers
• 6 real changes in the last 90 days, about one every 11 days
• Previous change: Sep 5, 2026, 8K upscaling unlocked in SeedVR2 (14 days prior)
• 606 changes across 336 companies touched credit/usage billing index-wide in 180 days (11% of all changes)

THEIR RATIONALE

Luma hasn't framed this as a discount push, and the recent record backs that reading: this is the first outright price cut in two months of near-constant table changes averaging one every 11 days. Most of the recent moves — unlocking 8K upscaling, swapping models in and out, repricing an add-on — added or rearranged capability rather than lowering cost, so this reads as recalibrating usage rates on an already heavily-revised cost table rather than a broad discount campaign.

THE SIGNAL

Since tracking began on Jul 20, Lumaai's credit table has been touched in effectively every one of its six real changes: models get swapped in and out, new resolution tiers get added, and now per-second rates get cut. That's a company whose real product surface is the pricing table itself, recalculated roughly every 11 days as it re-benchmarks a fast-moving set of third-party video models. Against the wider index — 336 companies touched credit or usage-based billing in the last 180 days — few move at Lumaai's frequency.

IN CONTEXT

Lumaai's pricing page has barely settled since Pulse Index started tracking it on Jul 20, 2026: six real changes in six events, roughly one every 11 days. Most of that churn has been additive rather than cost-cutting — unlocking 8K upscaling in SeedVR2 on Sep 5, swapping Nano Banana for Seedream 5.0 Pro and dropping Kling 2.6 on Sep 4, and adding the Seedance 2.5 model in August. This is the first outright price cut in that run, taking per-second Seedance rates down as much as 73%. It looks smaller against the broader index, where 606 changes across 336 companies — mostly non-video SaaS like HubSpot and Datadog — touched credit or usage-based billing in the last 180 days; Lumaai's distinguishing trait isn't the cut itself but the pace at which it keeps recalculating its model cost table.