Back/Forethought

Forethought

San Francisco, CA-based AI customer support company founded in 2017. Private. Operates in artificial intelligence and customer experience markets. Serves enterprise teams with AI agents for customer service automation.

Plans tracked

3 add-ons

Pricing changes

Latest Wk 25 '26

Pricing model

Subscription

No free tier

Pricing Change History

2 changes

20262 changes

Wk 25 '26

Packaging

Forethought overhauls add-ons, rebrands Basic plan as Team

Basic plan renamed to Team with expanded features (added AI QA, Multilingual, Mobile). Add-on section overhauled: Assist Agent, Agent QA, Forethought for Slack replaced by Multibrand, Analytics API, and Discover add-ons.

View diff

Wk 20 '26

Packaging

Forethought caps Enterprise branded agents, adds AI QA to plans

Brand Management Enterprise plan capped at 20 branded agents; previously offered unlimited brands. AI QA added to Team plan (1 rubric included); Agent QA changed from add-on to included for Professional (5 rubrics) and Enterprise (20 rubrics).

View diff