Pricing change·Jan 5 → Jan 14, 2026·Week 3, 2026·Sales & Customer Relationship Management (CRM)
HubSpot Cuts Starter Discount to 40% Off, Launches Data Agent
What changed
Discount change
Starter promotional discount reduced from 55% to 40% off, and offer terms updated: explicit was-prices shown ($9/mo was $15 annually; $15/mo was $20 monthly), expiry date removed (now ongoing with no set end date).
Positioning
HubSpot Data Agent feature graduated from Beta to general availability — the '(Beta)' label was removed from the key feature callout on the pricing page.
Before and after
Jan 5, 2026 vs Jan 14, 2026Pulse.
100%
Change 1 of 2 · discount changed
Starter promotional discount reduced from 55% to 40% off, and offer terms updated: explicit was-prices shown ($9/mo was $15 annually; $15/mo was $20 monthly), expiry date removed (now ongoing with no set end date).
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Q3 2025 · HubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 CreditsHubSpot introduces mobile app to Sales Hub Starter with new pipeline limits · Week 6, 2026
More from HubSpot
Full history →- Week 13, 2026·packagingHubSpot Drops User Limit Language From Free Tools Plan
- Week 11, 2026·improvedHubSpot Adds User Management to Free Tools, Expands Data Hub
- Week 6, 2026·packagingHubSpot introduces mobile app to Sales Hub Starter with new pipeline limits
- Q3 2025·improvedHubSpot Transforms Pricing Model with Flat Allocation of Credits and Expands Allocation to 500 Credits
- Q2 2025·improvedHubSpot Introduces Up to 40% Discount on Starter Customer Platform, Now Just $9/Month for New Customers