Back/HubSpot

HubSpot

Sales & Customer Relationship Management (CRM)hubspot.com

Product

HubSpot is a SaaS company that provides inbound marketing, sales, and customer service software. It helps businesses attract, engage, and delight customers by delivering relevant and helpful content.

Entry price

Starter · /mo, billed annually

Plans tracked

1 add-on

Pricing changes

Latest Wk 36 '26

Pricing model

Subscription + usage

Free tier available

Pricing Change History

10 changes

202610 changes

Wk 36 '26

Packaging

Hubspot Service Starter: Starter plan renamed to Starter Customer Platform

Starter plan renamed to 'Starter Customer Platform' (starting price $7/mo/seat, $20/mo/seat, and included features unchanged)

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Wk 30 '26

Improvement

Hubspot Service Starter: Email template limit doubled (5,000 → 10,000) on Starter

Email templates limit doubled on Starter tier from 5,000 templates to up to 10,000 email templates per account (Sales Hub Starter, Service Hub Starter).

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Q2 '26

Price decrease

Hubspot Service Starter: price cut to $7/mo/seat + Free plan gains Revenue tools

Starter plan starting price decreased from $9/mo/seat to $7/mo/seat (billed annually); promotional banner deepened from 'Save up to 40% off' to 'Save up to 65%' Free plan's included tools list expanded from 5 to 6 categories, adding 'Free Revenue tools' (the former 'Commerce' Hub was renamed to 'Revenue' Hub company-wide and its free tier is now bundled into the Free plan)

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Wk 24 '26

Packaging

Hubspot Service Starter reveals $9/1K credits pricing publicly

HubSpot Credits pricing now publicly displayed at $9.00 per 1,000 credits in the Credits section of the Starter plan page.

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Wk 22 '26

Packaging

Hubspot Service Starter cuts seat price to $7/mo, boosts discount to 65%

Starter promotional discount banner updated from 'Save up to 55% on Starter' to 'Save up to 65% on Starter', a 10 percentage point increase in the advertised maximum discount. Starter plan monthly seat price decreased from $9/mo/seat to $7/mo/seat. Change reflected across plan card and all feature comparison table headers (Marketing Hub, Sales Hub, Service Hub, Content Hub, Data Hub).

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Wk 20 '26

Packaging

Hubspot Service Starter reveals $9/1K credits with usage calculator

HubSpot Credits price now shown publicly at $9.00 per 1,000 credits. Credits usage calculator added showing Data Agent at 10 credits per smart properties run.

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Wk 17 '26

Improvement

Hubspot Service Starter adds Simple ad automation and CRM segments in Beta

Marketing Hub gained Simple ad automation and CRM segments (with Filter insights + Segment analytics, both Beta); Service Hub gained Ticketing in the feature comparison table.

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Q1 '26

Packaging

Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer ref...

Starter promotional discount reduced from 'Save up to 55% off' to 'Save up to 40% off'. Offer reframed from a commitment-based limited-time deal (expired Jan 5, 2026) to an open-ended promotion showing explicit was/now pricing ($9/mo was $15 annually; $15/mo was $20 monthly).

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Wk 13 '26

Packaging

Hubspot Service Starter drops free tier user limit from pricing page

Free Tools plan removed 'Free for up to 2 users' user limit specification from pricing display

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Wk 11 '26

Improvement

Hubspot Service Starter adds Data sync hub, drops AI Starter Platform section

Added User management feature to the feature comparison table between Marketing Hub and Sales Hub sections Removed 'Put AI to work with Starter Customer Platform' section from Starter plan card, including Data agent and Buyer intent feature callouts

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