Improvado: Advanced Intelligence features unbundled into paid add-ons
Creative Analytics Intelligence and Multi-Touch Attribution (MTA) moved from included (✓) to "$ Add-on" on Advanced and Enterprise; Incrementality Testing and Marketing Mix Modeling (MMM) moved from included to "$ Add-on" on Enterprise. New legend added: "$ Add-on = available on this plan as a separately priced module." Marketing Data Governance and Premium Customer Support remain included. Tier prices unchanged (Free Limited $0/mo, MCP Only $100/mo, Advanced Custom, Enterprise Custom).
What changed
Improvado moved Creative Analytics, Multi-Touch Attribution, Incrementality Testing and Marketing Mix Modeling from included tier features to separately priced add-on modules on Advanced and Enterprise.
Before and after
Aug 17, 2026 vs Aug 24, 2026Improvado moved Creative Analytics, Multi-Touch Attribution, Incrementality Testing and Marketing Mix Modeling from included tier features to separately priced add-on modules on Advanced and Enterprise.
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