Back/Leanplum

Leanplum

San Francisco, CA-based mobile marketing company founded 2012. Private (a CleverTap company). Serves gaming, subscription, on-demand, mobility, retail, and finance apps with multi-channel messaging, A/B testing, and campaign orchestration for customer engagement.

Entry price

$85

Core · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 35 '26

Pricing model

Subscription

No free tier

Pricing Change History

2 changes

20262 changes

Wk 35 '26

Packaging

Leanplum renames plans to Core/Pro/Ultimate and hikes entry price to $85

3 plans renamed (Essentials/Advanced/Cutting Edge to Core/Pro/Ultimate); entry price up $75 to $85 list ($7.5 to $8.5/mo sale price), Add-Ons consolidated around a new CleverAI Tokens & Blocks add-on. Entry plan's feature bullets overhauled: generic 'Craft Omni-Channel Experiences / Curate Audience / Experiment & Optimize' replaced with CleverAI-token and orchestration bullets.

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Wk 30 '26

Packaging

Leanplum slashes Essentials 90% to $7.50 in Mid Year Sale, 17-day clock ticks

Essentials plan discounted 90% via 'Mid Year Sale' promo, cutting list price from $75/month to $7.50/month; sale banner and a 17-day countdown offer were added to the plan card.

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