Lob

San Francisco, CA-based direct mail automation company founded in 2013. Private. Operates in marketing technology and print logistics. Serves enterprises and marketers with API-powered automated direct mail campaigns.

Entry price

$260

Startup · /mo

Plans tracked

no add-ons

Pricing changes

Latest Wk 29 '26

Pricing model

Subscription

Free tier available

Pricing Change History

1 change

20261 change

Wk 29 '26

Improvement

Lob raises print rates 3-6% but hikes included volume up to 25x

Included mailing volume allowances increased sharply across all plans: Developer 500->6,000, Startup 3,000->75,000, Growth 6,000->150,000, and Enterprise 'Custom Mail Capacity' quantified as 150,000+/year. Monthly base prices unchanged. HTML Template count callouts (10/10/25/50+ HTML Templates) removed from all four plan cards; no longer referenced anywhere on the pricing page.

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