Lob raises print rates 3-6% but hikes included volume up to 25x
What changed
Included mailing volume allowances increased sharply across all plans: Developer 500->6,000, Startup 3,000->75,000, Growth 6,000->150,000, and Enterprise 'Custom Mail Capacity' quantified as 150,000+/year. Monthly base prices unchanged.
HTML Template count callouts (10/10/25/50+ HTML Templates) removed from all four plan cards; no longer referenced anywhere on the pricing page.
Print & postage per-unit rates increased ~3-6% across Developer, Startup, and Growth plans (e.g. Developer postcard $0.872->$0.905, letter $0.806->$0.828, check $1.159->$1.190); Enterprise remains Custom Pricing.
Before and after
Jul 6, 2026 vs Jul 13, 2026Included mailing volume allowances increased sharply across all plans: Developer 500->6,000, Startup 3,000->75,000, Growth 6,000->150,000, and Enterprise 'Custom Mail Capacity' quantified as 150,000+/year. Monthly base prices unchanged.
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